What is content marketing?
Content marketing consists of creating and publishing data and other knowledge that is relevant to your business using blogs and social media. The most common types of content are:
- Blog posts
- How to’s
- White Papers
- Case Studies
Can I do it myself?
You sure can! However, content marketing requires a lot of work, creativity, research, strategy and TIME! This type of strategy demands no less than 6-8 hours a week to create, manage, implement and maintain an online presence. Cognizant of your day-to-day operations, something like this can be daunting and lack focus.
Kulture Konnect removes this weight from your shoulders by creating, implementing and maintaining an effective long-term content marketing strategy. This strategy includes a combination of blogging, social media, SEO and more.
Improve your SEO
The more relevant and engaging content you release, the more prominent your business will be in front of search engines such as Google or Yahoo!
To be able to generate more qualified traffic and leads, you need to be willing to position yourself as an expert in your industry. By creating original content as the expert, your customers and prospects will better understand your brand’s value and will more likely turn into a lead.