Don’t Lose Focus
All social media channels are overflowing with opinions, feedback and information. You can easily get overwhelmed by it all. Identify your target and focus your efforts there, you don’t have to reach all Facebook users. Once you have recognized your target, it will be easier to engage them with valuable content. It is not necessarily about how many likes you have or how many followers you have, but whether your social media strategy is converting leads.
A Companion to Your Content Marketing and your Brand
A good way to create more reach for your content marketing is your social media channels. Why would you simply create content and just leave it there? Shout it and let everyone know about it by starting the conversation!
Make sure that, if you’re adding social media to your overall marketing efforts, you keep it active and updated. If you don’t show regular activity, people would think you’re not in business anymore. Kulture Konnect can help you create and manage a social media strategy that contributes to lead conversion and allows you to position your business as an expert.