Social Media Audience Building

Brands, organizations, and institutions use social media platforms every single day to connect with their audiences, raise awareness, and drive leads and business. But, a simple content/posting strategy or response management might not be enough. You will need to reach out organically to other users on social media and interact with them to create valuable brand ambassadors.

Why is social media audience building important?

Social media audience building is a key component of your social media strategy because it allows you to build a thriving online community of your ideal fans, the ones who’ll actively engage with your content, share it with their networks, and ultimately, become paying customers.

Audience-building doesn’t happen immediately. Explosive growth sounds wonderful, but it’s not a strategy. Gaining fans is slowest in the beginning and picks up speed over time. Growing an audience is about getting small wins. You might get a retweet from someone that nets 5-20 fans. You might get a string of quick likes that expands the reach of your Facebook post. Or you may get a share from someone with their own relevant following. Focusing on the little wins will add up over time.

In a nutshell, don’t stress about your follower count every day. Don’t obsess over your retweets or comments. Spend your energy creating genuine, valuable content for your followers. Stick to your strategy and the fans will come. We at Kulture Konnect know how to give you the support you need to organically grow your audience to the right audience.