A custom website includes the design and programming of the front end (what the user sees and interacts with), as well as the development of a content management system (CMS).
How can Kulture Konnect support your web design efforts?
For us, a website is more than looks and code, a website needs to fulfill two main objectives:
- Provide a good UX. We’re not talking about things flying in and out of the screen or experimental technology that is not useful for the user. We’re talking about a UX that provides the user with valuable and relatable information and resources that allows them to walk along the buyer’s journey without hiccups.
- Be your #1 salesperson. The best thing about your website is that it can work for you 24/7/365. A lot of businesses allow their websites to do as little work as possible, and when a current or prospective client comes to visit, all it does is hand out a brochure and then never contacts the client again.
Based on this, we can help you with:
Before you even start thinking about design, it is important to know your strategy. Based on your business objectives, we can help you outline a plan of action that directs the content, layout and funnel on your website. Once you define your business goal, then we will define the approach.
A goal can be to increase organic search rankings. The approach to reach this goal would be to create a content strategy for SEO. Another common goal is to generate more leads. The approach would be to create gated content assets. As you can see, having a website strategy is very important for the success of your business website.
Web design - UI and UX
The visual look and navigability of your website can have great impact on user behavior. Based on your website strategy, we can help you with the user interface design (UI) and user experience design. The first one is crucial when it comes to looks and initial impressions, and the second one is key when it comes to how your user is moving through the layout and from page to page to complete their buyer’s journey.
Whether it is on a SaaS CMS platform such as Hubspot or on an open source CMS such as Wordpress, it is very important to have a clear understanding of coding and how the backend of a website works. This helps as the website development goes through different hands as well as for the final website administrator so they can make edits, updates and additions easily. We can help you with the programming of the front end and the back end of the website as well as the programming and set up of an admin CMS dashboard.
Why does my website need to be accessible?
For those who are not familiar with it, Ada is the American with disabilities act created in 1990 by President George H. W. Bush. It was built primarily for physical accommodations usually seen in retail locations and restaurants in the form of ramps and such, so people with different physical disabilities can have access to the location. Those regulations were created before the internet and websites were as popular as they are nowadays, and some people have attempted to take the essence of ADA regulations for physical locations and apply it to the Internet. The result: an influx of lawsuits that are costing businesses quite a lot.
There are millions of internet users with special needs and impairments, and not all websites provide ADA accommodations. This can make it difficult or even impossible for them to navigate the majority of websites out there. By designing your site with these challenges in mind, you can ensure that it’s welcoming to as many users as possible… Plus, you would be minimizing your risk for a potential lawsuit that can cost you an arm and a leg.
A custom website design and CMS can fully match your business, your needs and your workflow. It is not a template that includes things that others think are important.
At Kulture Konnect, we build websites that offer you more than pre-packaged solutions. In a nutshell, our goal is to provide you with solutions we feel work best for what you need.