The world is more connected than ever before because of the type of technology we all have access to today. As a result, marketing tools such as email, have shifted from globalization to personalization. This also means that the reach for email marketing is more regionalized and hyperlocal as consumers resist homogenization.
As Copyblogger says, email moves the conversation about your brand, products and services to a more personal level: your customer’s inbox. Best of all, it is data driven.
Here are 8 reasons why you should use email marketing as part of your overall marketing efforts:
Kulture Konnect can help you design an email marketing campaign which conveys the right message through text, visual design and call-to-actions. Furthermore, we can manage email design, list building, campaign management and analytics reporting.