Is blogging still relevant?
Whether you are a small business or a multinational, blogging should be an important part of your inbound marketing strategy and your overall online efforts. With a blog you can:
- Position your brand and company as the experts in the industry
- Create and maintain trust with your constituencies
- Increase organic traffic to your site
- Increase your SEO and overall organic ranking
Consumers like to be informed and they appreciate that you are the one teaching them about your products and services. A well-managed blog strategy combined with a strong social media effort can become a critical duo to help your brand known and recognized.
What is the deal with Google and blogs?
In the past, Google and other search engines have focused on just the static keywords you used to market your business. Now, their new algorithms allow them to actually determine the frequency and relevancy of your content updates. This makes it a better experience for the user. But more work for you if you don’t have a blog management strategy.
Many businesses still see blogging as an extra burden to their marketing efforts. Yet one of the most effective ways to increase your search engine rankings is to add unique, high quality and relevant content on a regular basis. In other words, start blogging now!
Don’t know where to start?
In an effort to “save money”, many businesses take on the task of creating and maintaining a blog by themselves without realizing the complexity of this type of initiative. The best way to tackle a blog strategy is by hiring a professional team such as Kulture Konnect.
At Kulture Konnect we know how to create content that captures and influences your audience. We will monitor your keywords and manage your calls-to-actions which will allow you to increase your reach.