Keeping your website updated is crucial for your business. It contributes to keeping current customers and attracts prospects. Unfortunately, many business owners think that maintaining a website is just doing content updates, but it goes beyond this.
Yes, you should design and maintain your website with a focus on your customers and their needs and wants. This is done through relevant and fresh content as well as making sure that contact forms and other contact info is kept up-to-date and all products and services listings are accurate and current. However, while content update is important for your users, monitoring and updating your website in the background (broken links, code validation, forms functionalities, etc.) is of equal importance for your website visitors and search engines.
Even if you don’t have time, web maintenance should be an integral part of your overall marketing strategy as it increases your organic ranking and overall SEO efforts. Google and other search engines check your pages to determine whether it is worth crawling. If you don’t do content updates on a regular basis, you could fall down the ranking list.
Maintaining a current website also creates brand credibility. A poorly maintained website with broken links, spelling errors, dead pages and outdated content projects a bad image. The Kulture Konnect team can assist you with content (text and images) editing and publishing as well as infrastructure monitoring and maintenance.
Up to 2 hours
Up to 4 hours
Up to 8 hours
Up to 12 hours