Since 2016 we have been experiencing an exponential growth of ADA lawsuits for website accessibility. It all started with big names such as Walmart, Target, Beyoncé and even Playboy, but now we see more and more small and medium size businesses being impacted by these type of lawsuits.
For those who are not familiar with it, Ada is the American with disabilities act created in 1990 by President George H. W. Bush. It was built primarily for physical accommodations usually seen in retail locations and restaurants in the form of ramps and such, so people with different physical disabilities can have access to the location. Those regulations were created before the internet and websites were as popular as they are nowadays, and some people have attempted to take the essence of ADA regulations for physical locations and apply it to the Internet. The result: an influx of lawsuits that are costing businesses quite a lot.
No problem! We have a proprietary platform that will allow you to select a template and customize it with your brand colors, web fonts, other overall brand guidelines and your own content. The templates have been built with WCAG 2.1 and 508(c) guidelines in mind, so, they are already ADA compliant… One thing less for you to worry about…
Also, depending on the plan you choose, our platform will give you access to set up and format your own blog and shop with already accessible blocks. In addition, you can also have access to your own email marketing tools to send your eblasts and your own social media tools to schedule your posts… ALL this from a single dashboard!
Do you need help? Say no more… just add any of our monthly support plans and we’ll give you a hand to set up and customize your template plus monthly support to maintain your site compliant and update your content.
So, what should you do now? The first step is to TAKE ACTION! If you already have a website, get it audited; if you’re due for a new website, what better time to get it ADA compliant. Just don’t sit and wait to get served.