Restaurant menus are your primary sales tools. They’re a continuation of your brand and a reflection of your operations. They’re the one piece you know for sure your guests will read. For this reason, the way menus are designed can influence what your patrons will order and how much they will spend. Good design adds to the overall customer experience and ultimately to your bottom line.
Menus should complement your restaurant’s decor, service, food quality, price range and personality. Unfortunately, many restaurateurs spare no expense in decor, kitchen equipment and chef creations, while their menu design gives the impression that they ran out of money or that menu design was simply an afterthought. The job of menus is to guide the customer, helping them decide what to order. In addition, it should lead your guests through a journey that will ultimately allow you to increase check averages.
Remember, good menus go beyond good food. It means effectively designed menus that are correctly merchandised – from item placement to naming to descriptions – will have maximum impact on your customers. Kulture Konnect offers over 20 years of combined experience in restaurant menu design to assist you with your menu efforts.