In a nutshell, marketing automation is a technology stack that allows your business to process campaigns across multiple channels automatically.
How can Kulture Konnect support your marketing automation efforts?
With a marketing automation strategy your marketing team can automate repetitive tasks such as email marketing, social media posting, and even ad campaigns - not just for the sake of efficiency, but also to provide a more personalized experience for their customers. This means that tasks can be done faster and more effectively. We can offer you support to do the following:
Streamline your workflows
We can help you create and streamline your workflows to automate marketing processes such as email, ads, web, chat, and more. This will not only make your team more efficient, but will also create a better customer experience.
Automate lead nurturing
We can provide you with support to define your segmentation and targeting processes to determine the right audiences so you can automate your email campaigns and move prospects further down the funnel while generating more leads. Based on the segment and target, you will be able to choose from dozens of triggers, conditions, and actions to send the right emails to the right leads at the right time.
Integrate data and analytics
We can help you set up your dashboards so you can measure the performance of your marketing automation. This will allow you to make smarter marketing decisions.
How can I measure the ROI of a successful marketing automation strategy?
Marketing automation has many benefits that allow marketers to deliver results that prove ROI, including:
The use of a central marketing database
Here is where all your marketing data lives such as detailed prospect and customer interactions and behaviors. Having a centralized database will allow you to segment and target the right message to each customer depending on where they are in their journey.
Having a strategy
Many business owners and marketers simply jump over implementation without a clear strategy of how things are supposed to work. Having a good understanding of your goals and objectives will allow you to have a strong strategy that can help you define the various steps in a buyer’s journey and what reporting and tool set is needed to implement it.
A way to track and analyze
Having the right data will allow you to make informed decisions. Here you can make determinations about testing, measuring and optimizing your marketing and how it impacts your bottom line so you get a clear visual on what worked, what didn’t and where you can improve.
This is your tool box. It should be a place where you can create, manage and automate the processes to generate and nurture your marketing qualified leads and maintain a marketing-sales alignment.
In addition, a marketing automation program should allow you to optimize your marketing investments as it can help reduce administrative overheads to savings of 3.4% on average, with most companies saving between 1.5% and 5.2% (Lido); contribute to faster revenue growth where a simple tweak of your lead scoring can increase your sales productivity to up to 28% (MarTech Alliance); and help you save money and time through the nurturing process, which can result to up to 50% more sales leads at 33% lower cost per lead (Madison Logic).
Marketing automation is there to help you manage and scale marketing activities across channels, without the need for additional resources. This results in more time for your team members to complete other tasks and reduces the margin of error that could happen when handling large amounts of consumer data.