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When Your Audience is On-the-move, Simplicity Rules!


We see many billboards every single day. At the end of the week, though, we remember just a handful. According to the Outdoor Advertising Association of America, more than 90% of Americans own a car and make at least one freeway or highway trip each weekday, constantly exposing them to outdoor advertising while traveling. Outdoor advertising allows you to narrow down your target market to the point of identifying how many people drive by certain places to determine hot spots.

What to have in mind when designing and placing a billboard

Outdoor advertising is competitive and this is why you need to know how to ensure your billboard has the best chance of being noticed and remembered. When designing a billboard, the Kulture Konnect team strives to:

Going beyond making it look nice

Good and powerful design and marketing go beyond just making things look nice. It is about capturing the interest of those who want to feel attracted by our brand, products and services.