We see many billboards every single day. At the end of the week, though, we remember just a handful. According to the Outdoor Advertising Association of America, more than 90% of Americans own a car and make at least one freeway or highway trip each weekday. This means that they are constantly exposing themselves to outdoor advertising while traveling. Outdoor advertising allows you to narrow down your target market; to the point of identifying how many people drive by certain places to determine hot spots. This results in good billboard design being as crucial as having billboards out there itself.
What to have in mind when designing and placing a billboard
Outdoor advertising is competitive and this is why you need to know how to ensure your billboard has the best chance of being noticed and remembered. We at Kulture Konnect have designed billboards with these rules in mind:
- Keep it simple – Six words or less, no distracting imagery or fonts
- Not to use it as a direct response medium – It is ok to have your phone number and website on your billboard, just remember that this is a secondary advertising medium, which means that it is ideal for brand-building and campaign support.
- Be smart and to the point – A smart billboard design will grab your audience’s attention and leave a lasting impression. However, the message should be straightforward and allow people to get it in seconds.
- Focus on one message and one message only – You have only seconds to convey your idea, you don’t have time to list features, benefits and such.
Going beyond making it look nice
Good and powerful design and marketing go beyond just making things look nice. It is about capturing the interest of those who want to feel attracted by our brand, products and services.