We see many billboards every single day. At the end of the week, though, we remember just a handful. According to the Outdoor Advertising Association of America, more than 90% of Americans own a car and make at least one freeway or highway trip each weekday. This means that they are constantly exposing themselves to outdoor advertising while traveling. Outdoor advertising allows you to narrow down your target market; to the point of identifying how many people drive by certain places to determine hot spots. This results in good billboard design being as crucial as having billboards out there itself.
Outdoor advertising is competitive and this is why you need to know how to ensure your billboard has the best chance of being noticed and remembered. We at Kulture Konnect have designed billboards with these rules in mind:
Good and powerful design and marketing go beyond just making things look nice. It is about capturing the interest of those who want to feel attracted by our brand, products and services.