Web Development
In technical words, web development is the process of developing a website. It can be something as simple as developing a simple single static page of plain text to something more complex such as web applications or social network services. But, in our own world, web development goes beyond the code, it has to do with the UI and UX, each separate design element, every detail counts. Busy or complex layouts, boring or expected designs, distracting elements such as ads, too small or too big text and slow loading times are but a few of the things to have in mind if you have a website or if you are thinking of creating one.
How can Kulture Konnect support my website development efforts?
Your website is not necessarily what makes your whole brand, but it is an important part of your branding and marketing effort. It helps you build trust and engagement with your audience. Kulture Konnect can provide support with:
First impressions are everything! Once a user is on your website, the impression you make on them can either get them to remain on your page and learn about your business or leave your page and turn to a competitor. But first impressions are not just about looks, it’s also about relevant content and user experience. When we design your website, we not only consider your brand guidelines, but also the code needed to build the back and front ends, how users will navigate through it and what content is relevant to them in order to increase the possibilities of lead conversion.
Nowadays, it is almost impossible to imagine our lives without online stores. We order food, clothes, furniture, cars and more; we can register for classes and sign up for other online services; we can download books, stream music, and watch movies. These dynamics have become part of our lives.
An ecommerce website is a site that allows businesses to sell and other businesses or people to to buy physical goods, services, and digital products over the internet. As a business, it allows you to process orders, accept payments, manage shipping and logistics, and provide customer service.
Once launched, owning a website is an ongoing labor of love and the amount of effort you put into your site will ultimately determine its success in the long-term. It's absolutely vital you make the management and optimization of your website a fundamental piece of your marketing strategy. Once we're done with either option, we will put your site on a monthly maintenance plan to monitor and upkeep foundational health and performance. Our website maintenance includes monitoring and upkeep of accessibility, compatibility, search, usability and best-practices issues.
Website Design
First impressions are everything! Once a user is on your website, the impression you make on them can either get them to remain on your page and learn about your business or leave your page and turn to a competitor. But first impressions are not just about looks, it’s also about relevant content and user experience. When we design your website, we not only consider your brand guidelines, but also the code needed to build the back and front ends, how users will navigate through it and what content is relevant to them in order to increase the possibilities of lead conversion.
GET A FREE CONSULTATIONEcommerce
Nowadays, it is almost impossible to imagine our lives without online stores. We order food, clothes, furniture, cars and more; we can register for classes and sign up for other online services; we can download books, stream music, and watch movies. These dynamics have become part of our lives.
An ecommerce website is a site that allows businesses to sell and other businesses or people to to buy physical goods, services, and digital products over the internet. As a business, it allows you to process orders, accept payments, manage shipping and logistics, and provide customer service.
Web Maintenance
Once launched, owning a website is an ongoing labor of love and the amount of effort you put into your site will ultimately determine its success in the long-term. It's absolutely vital you make the management and optimization of your website a fundamental piece of your marketing strategy. Once we're done with either option, we will put your site on a monthly maintenance plan to monitor and upkeep foundational health and performance. Our website maintenance includes monitoring and upkeep of accessibility, compatibility, search, usability and best-practices issues.
Learn more about how we can support your web development efforts.
LET’S WORK TOGETHERWhat is the benefit of a website?
Today, if you have a business, there is no excuse for not having a website. People simply won’t take you seriously if you don’t have one.
The most obvious benefit of having a small business website is that it gives people a way to find you online and get in touch with you easily, but there are more reasons to get your website up:
- Target local customers
- Educate your customers about your business
- Get online inquiries and make sales online
- Expand your business reach
- Build a reputation with content marketing
- Learn more about your customers
- Expand recruitment for HR efforts
- Build a community
Having an effective and compelling site can not only provide your branding, educate your users about your business but, most importantly, it can also give you great support to your sales efforts.
Do you need to fire your website? Download this checklist to learn how to make your website your #1 sales person
DOWNLOAD OUR 11-STEP CHECKLISTWhat about ADA compliant websites? What’s the buzz about it?
Since 2016 we have been experiencing an exponential growth of ADA lawsuits for website accessibility. It all started with big names such as Walmart, Target, Beyoncé and even Playboy, but now we see more and more small and medium size businesses being impacted by these types of lawsuits. In 2019, the pace has been set to 1 lawsuit/hour files in federal courts and California spearheads the list with 22% of the total of such lawsuits.
Many business owners are under the impressions that these lawsuits are being filed against big corporations only, but here is where they are mistaken… There are law firms that are dedicated to farming websites and filing lawsuits. In CA, fines can go up to $75K on top of attorney and court fees plus the cost of remediation.
So, your best next step is to TAKE ACTION! So, get a FREE scan of your website and find out whether it is accessible so you can start your road towards compliance.
Don’t wait for a lawsuit! Scan your website now and Learn whether your website is ADA compliant.
SCAN YOUR WEBSITE NOW!I created my website 5 years ago and it still works
Or so you think. Technology changes by the second. What was hot a couple of years ago might be completely obsolete today. If your website is 2-5 years old, it may be time to start considering a redesign and the implementation of new technology, such as responsive design AND accessibility.
Also, If your website is that old, your content may also be outdated. Outdated content not only affects your image, it affects your SEO efforts. If you are not constantly updating your content, your ranking will go down substantially.
How can I measure the ROI of a website?
Your website can be considered the foundation of your online marketing efforts. It should easily show:
- What you offer
- How it helps your prospects and customers
- The best next step to work with you
With this in mind, it’s time to calculate the return on your investment. There are many ways to track your success and determine whether your goals are being met, but here are four that will get you started:
- The cost of your website. You get what you pay for. Many times an expensive website might not be what you’re looking for, but expecting a well oil machine for $500 is unrealistic.
- The goal of your website. Do you want to increase brand awareness, increase in lead or increase in conversions? Although your goals might differ from other businesses, it is important to have a clear understanding of what you want your website to accomplish.
- Track website activity. Define your KPIs to better understand and determine your website’s performance. Metrics such as traffic, conversion rate, bounce backs are crucial to figure out how to improve your website.
- Search rankings. Launching a website doesn’t mean that you automatically rank on search engines. A good off-page and on-page SEO strategy along with a content strategy will allow you to gain authority and quantify it when it comes to ROI
A website is not just a matter of personal preferences as to what you like or don’t like. It is influenced by what can be done in the web development realm, but, most importantly, just like other marketing and branding efforts, it has to do with how to cater to the wants and needs of your audience so you can increase your SEO, branding awareness and reputation, and conversion rates. Without quality built into your design, clean web development, navigational structure and general user experience, users won’t take the time to read your content and take action.
Learn more about how we can support your web development efforts.
LET’S WORK TOGETHER