Sales Enablement
Sales enablement is based on the idea of providing your sales team with what they need to successfully engage the buyer throughout the buying process. Normally, marketing and sales need to align to be able to identify the necessary tools to move your customer through their journey and get them from a marketing qualified lead (MQL) to a sales qualified lead (SQL).
How can Kulture Konnect support your sales enablement strategy?
Even though sales enablement is not just about technology, it is important to consider the tools you need for implementation. Kulture Konnect can provide support with:
CRM Integration
CRM is more than just contact management. There are many CRM sales tools out there that are very powerful, but they are too complicated. A CRM should be easy to use and provide you with powerful solutions for analytics, forecasting, sequences, prospect tracking, email tracking, meeting scheduler and more.
Segmentation and Contact Management
Each one of your customers have unique needs, traits, pain points, and expectations. And the most effective way to communicate with them is by making them part of a group. This way you can effectively and efficiently meet (and, hopefully, exceed) their expectations.
Deal Automation
You can use deal automation to remove friction from the sales process. The goal here is to have a centralized place where all sales funnels live and you know where your prospects stand in every step of your sales process. Like this, not one prospect falls through the cracks, forecasting is more realistic because pipelines are not artificially inflated, and everyone in your sales team knows where to spend their time.
Sequences
Using sequences will allow your sales team to send a series of targeted, timed email templates to contacts to nurture them over time.
Reporting
Sales reporting is of great importance because it will give you deep insights into your pipeline to help you accurately forecast performance. With this knowledge you can coach and guide your sales team to hit their goals.
CRM is more than just contact management. There are many CRM sales tools out there that are very powerful, but they are too complicated. A CRM should be easy to use and provide you with powerful solutions for analytics, forecasting, sequences, prospect tracking, email tracking, meeting scheduler and more.
Each one of your customers have unique needs, traits, pain points, and expectations. And the most effective way to communicate with them is by making them part of a group. This way you can effectively and efficiently meet (and, hopefully, exceed) their expectations.
You can use deal automation to remove friction from the sales process. The goal here is to have a centralized place where all sales funnels live and you know where your prospects stand in every step of your sales process. Like this, not one prospect falls through the cracks, forecasting is more realistic because pipelines are not artificially inflated, and everyone in your sales team knows where to spend their time.
Using sequences will allow your sales team to send a series of targeted, timed email templates to contacts to nurture them over time.
Sales reporting is of great importance because it will give you deep insights into your pipeline to help you accurately forecast performance. With this knowledge you can coach and guide your sales team to hit their goals.
Why is sales enablement important for your business?
Sales enablement provides all salespeople with the best practices, knowledge, tools and resources required to be successful.
In the sales process, the awareness and consideration stages are owned by marketing and are focused on generating interest in your company’s products and services. Once your prospect moves to the purchase stage, the process is owned by your sales team and is focused on closing deals and generating revenue. Here is where sales enablement comes into play to transform your sales cycle to effectively engage with buyers and drive maximum revenue for the company.
Sales enablement is more than just teaching your sales teams about your products, your value proposition, or even how to sell. It’s about enabling salespeople to bring in and close more business. It focuses on giving your sales teams the tools they need to guide prospective customers through their buyers’ journeys. This way your sales team works smarter.
Learn more about how we can support your sales team efforts.
LET’S START THE CONVERSATIONWhat are the benefits of sales enablement?
Sales enablement is about people and technology, and, most importantly, the alignment between both of them behind a common goal: sales success. With a well executed strategy, your sales team should be able to see improvement on time spent selling, win rates, and deal size. Additionally, with sales enablement you can:
- Create a centralized repository. This works as a single source of truth that provides your sales team with what they need to have conversations that improve win rates.
- Deliver sales training and coaching. This will help overall with essential skills for your sales team./li>
- Streamline sales communication. This will empower your sales team to gather and share relevant information for other teams and with your prospects and customers.
- Align with marketing. This will let you yield lower costs, increase revenue, ensure brand integrity and compliance, and close more deals.
Kulture Konnect can help your business increase efficiency by better connecting with customers and buyers. Sales enablement will empower your business with the right tools to improve conversion rates, target your content, and make better decisions based on data from your sales pipeline.
Learn more about how we can support your sales team efforts.
LET’S START THE CONVERSATION