Social Media Marketing

80% of consumers report that social media significantly impacts buying decisions. This fact is pushing marketers across industries to perfect strategies that capture and engage specific audiences in a more effective way.

What is social media marketing?

Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers through paid ads to your target audience, which provides support to increase lead generation, sales and drive website traffic.

Why is social media marketing important?

Even though the way companies do business has been transforming, it wasn’t until the pandemic that we all saw the impact of converting online to generate new sales. There are many reasons you and your team should jump on the social media advertising wagon today, but we want to share the three most important ones.

1. Hyper-Target Customers – One of the main reasons social media marketing is so effective is that brands can hyper-target ideal clients based on exact demographics. Showing ads to the right individuals is a critical part of the marketing process and must be taken seriously to avoid wasted ad spend.
2. Build Audiences – On top of being able to target specific audiences directly with your marketing, you can then save this data and use it for future campaigns.
3. Track ROI – You can directly track ROI and KPIs such as cost per website purchase, cost per lead and much more at a quick glance.

Every business should be leveraging social media marketing in some form, the sooner you start, the sooner you’ll see growth in your business. At Kulture Konnect we can assist you in identifying your demographics and the best way to reach your ad goals.